In September I launched my online course - Publicity for Solopreneurs.
Next week I am going to share my actual results from the launch and my learnings from it, but first I want to share why I even bothered to create a course in the first place.
Perhaps creating a course isn't something you've ever considered. Or perhaps you have but thought: 'I don't know how', so didn't take it any further. But I want you to know that you should consider doing it and you can learn how to do it. There are opportunities and course ideas everywhere.
Just last week I was talking to my cleaner who had won a listeners' choice award in our local area. We got to chatting about where they could take the business and we discussed a franchise model. But really, most cleaning franchises (in my experience as a customer) tend to charge customers more and do a job that is less good. And becoming a franchisor is a BIG intimidating step for a sole trader.
So I said, 'If you want to grow your revenue but are limited by how many hours you can physically work in a week and don't want to manage an ever increasing staff contingent, why not create a course and sell it?'
I could see the 'Huh?' in his eyes.
I explained, 'Well you guys do a great job cleaning. And I bet there are loads of people out there who could clean and make some money but don't know how to start finding customers or how to do a good job or manage payment etc. You guys could take all of your knowledge of starting up an award-winning cleaning business and sell it as a course that other potential cleaners could buy. You make passive income without working more hours.'
I could see the cogs start whirring in his brain. I was onto something.
You see as long as you know something and have some experience or knowledge, you can create a course. So why would you want to?
Here are the five top reasons why I created an online course - perhaps they'll inspire you:
Having the freedom to spend my time they way I wish is hugely important to me. If I want to go watch my kids at an all day rugby tournament, I want to be able to do it. If I want to take two weeks to climb Kilimanjaro and go on a safari, then I don't want anyone telling me I can't. Heck, if I wake up and decide I feel like lying in my PJs eating dry cereal out of a box while watching 'Say yes to the dress' on repeat, then try stopping me. I want the freedom to live life on my terms. But I also want to make money. That old chestnut. So making a course was a way for me to earn money while retaining my freedom.
2. Stop trading hours for cash
This links nicely to point one. It's not just about being free. Even if I could care less about being free, I still only have a finite number of hours in any given day. To make more money, I need to either never sleep or I need to charge more and more and more. And eventually I will price myself out of the market. The only way to stop trading your hours for cash is to find an alternative. That alternative for me was a course.
I want to be able to grow. I'm not talking world domination here. But I want my revenue to be greater than it would be if I just sold hours. And I want to reach more people. With an online course, you can sell it to people around the world. They don't have to be local clients.
4. A sense of creating something
I have spent my entire life helping clients grab the limelight. I help them win awards. I get their products and services in the press. They are creators of things and I have always felt like the person who helped them promote their thing, rather than being a creator of things myself. So making a course meant that I was creating something that I could call mine. It is an asset. I've have literally taken the knowledge I have in my head and turned it into something I can sell for money. And that is cool.
5. To help small business owners get publicity
I believe that when small business owners do their own PR, they get the best results because they are building direct relationships with a journalist, rather than going through a middle man. Yet I see many small businesses paying a fortune for PR companies and getting no results, or who just avoid doing PR because they don't know how to do it. I wanted to teach them how they could get amazing publicity really easily if they just learnt the basics. So my course had a 'bigger than me' element to it too.
So there you have it, my top five reasons for creating an online course. Next week - as I said - I will share my actual figures and learnings from doing this, but if you are interested in learning more about this topic, I suggest you sign up for David Siteman Garland's free video series that is out now. It that will take you through some seriously in-depth training on how to create an online course.
I bought David's course on how to create an online course and without it, I couldn't have done it. But for now you don't have to buy anything. You can just get some fabulous free training. I learnt so much from his training and it put a fire in my belly to get this goal of creating a course done. This time last year, I was watching his training. A year later, I have launched my course. Which means this time next year, you could have launched a course too.
Here's the link to the training again. In the comments, why not let me know what course you'd create if you could and what your number one reason for creating it would be.