Can I get a whoop?! I am featured in the Guardian today in an article on small business owners who were inspired to set up a business after going on a holiday. You can read the article HERE.
Some people have asked: 'How did you do that? I've tried and never got a response.'
The thing about PR is that there is some science to it. There is some common sense. There are certain things you need to do to get noticed. But there is also a certain amount of luck. I could have done EXACTLY the same things that I did, but the journalist could have preferred another story or the sub-editor could have decided that the piece was too long and cut my bit out.
I asked the journalist why she included my story so that you get an understanding of what things a journalist considers. This was her response:
'I liked the image of a campfire (always!) and we always go for a balanced approach when we select case studies. For example, I don't want to feature five businesses that were all inspired by round the world trips and trips to NZ - we like people to be inspired by things they can actually achieve - a staycation was perfect!'
So it's about the fit of your story in the bigger context.
But here are a few pointers to ensure you stand a better chance and get 'lucky' more often: