Many people think that getting publicity is difficult. That it takes a lot of time and effort and planning and writing press releases and calling journalists….
But it doesn’t have to be. You simply need to know where to look and how to respond to opportunities that arise.
Take this example I had recently.
A freelance journalist was writing an article for the Telegraph Small Business section about business values. She put out a request on Twitter using the hashtag #journorequest, saying that she needed to interview people on the subject.
So here’s what I could have done:
Here’s what I did:
Subject line: Business Values (so she would know which feature I was emailing her about)
Let's look at that a little closer:
She replied and said:
This is brill, thank you Melissa. Am hoping to include.
A few days later she sent me the text she would be including in her article, so that I could fact check it. I did. I also said this in my reply to her:
One more thing – not sure if you need an image for this piece, but I've attached two. Both were taken at my Campfire Retreat where I helped small businesses get clear on their business values while demonstrating my own values of freedom and adventure via the setting.
By offering a picture, I was potentially making her life easier. And if it was used, it would give me a bigger focus within the piece. Publications often need images to bring stories to life, so by offering one it can save the journalist and picture editor time.
A week or so later, the article appeared. You can read it here.
What's great about it?
You can get in the press very easily if you know where to find the opportunities and how to respond to them. Hopefully this post will have given you some pointers (like looking at #journorequest on Twitter for a start), but if you want more tips, I have a series of bite-size coaching videos that will tell you where you can find press opportunities (not just on Twitter), how to respond to them, what kind of stories the press want, how to create news, how to work with the press – and a whole bunch more including plenty more real life examples to learn from.
Take a look at the different training videos here.
Incidentally, if you want help figuring out your brand values as per the article mentioned, check out my Clarity package.
I can't wait to see you in the press.