I bet when you sit down at your desk in the morning, you check your Facebook, Twitter, Instagram or LinkedIn feeds before you do anything else. You probably check social media before you even look at email.
And that's fine. But instead of laughing at cat videos or clicking on a 'You won't believe what happened next' headline to a spammy site, do these two things while you're scrolling. It may just get you publicity, grow your business and all for very little effort.
1. Check out the news
2. Scan Twitter
Of course, you may not get any response, but then again, you may. And it will have taken you the same amount of time as it would to post a comment on your twice-removed cousin's kitten video. Even if you don't get a response, you are letting people know that you are an expert and have something to say. You may not get a response this time, but you may start to get remembered so that when they do need a response, they turn to you.
I've appeared in national newspapers numerous times simply by following these two steps. It takes a tiny amount of effort and it just means switching on your brain to a few different things while you're already scrolling through your social media feeds. (If you need your morning coffee to get your brain switched on, feel free to have one!)
Lots of people don't bother with PR because they think it is too difficult. But these are two super easy things you can do that will start to get you thinking about all the opportunities that are out there. And trust me, once you get your first piece of press coverage, you'll want to get a whole bunch more.
If you would like to find out more about how to get publicity for your business, take a look at my Campfire Coaching cost effective training videos.
As always, share any successes you have with me either in the comments or over on my Facebook page.
Disclaimer: I believe in honesty and keeping it real so that small business owners and solopreneurs feel less alone. If you want fakery, head over to the Facebook sponsored ads section....
It is 1 June. Yes. June. The sixth month of the year. Someone seems to have cranked up a time machine and hit the fast forward button. Back in January I wrote a plan about what I wanted to achieve this year. Here are some of the items:
So about that online PR course....
I have written about my learnings on creating an online course here. I am so close now, but I still have a HUGE amount of work to do. When you create a course it can either become all consuming so that you take your eye off the ball in other areas of your business, or you do the other areas of your business and end up procrastinating on getting your course done. I have probably done both!
But to put it into context, I have:
On balance, how does my mid year report card look?
Although I feel as though I haven't ticked off nearly as many of my goals as I would have liked to and I'm still not earning what I want, I have made huge inroads into my goals. If I think back to my goal for running this business, it was to have financial freedom to live life on my terms, with time off to go on adventures and be with my children and husband. And given I took most of April off to explore New Zealand, I think I need to cut myself some slack and say, 'Actually lady, you're doing ok.'
So how are you doing? How is your year going? Are you where you want to be, ahead, behind? What can I do to help? If you have any areas in your business that you need to just get off your to do list, let me know. That way, you'll be helping me reach my goals and I'll be helping you. A win/win.
Leave a comment below or just email me. Let's have a chat.
Now onwards and let's see what awesomeness we can achieve.