You've got a fantastic story to tell and you want to get it out to the press, but you don't know how to contact them. And perhaps you don't have the budget to pay for a press list or perhaps this is a one off and you're just after the name of one press contact. This short video will explain how you can find press contacts. Put your sleuthing cap on!
Choose the publication based on your audience
Know who your target audience is so that you start with the right publication. What do they read?
Choose the relevant section within the publication
Once you've identified the publication, look at the relevant section in the publication. If you've got a travel story, look at the travel section of the publication.
Look at the writers
Look for the bylines or names of the journalists writing the articles in that section. Sometimes they will have their email addresses listed, most often not.
Twitter is your friend
Use the journalist name and search for them on Twitter. Often their Twitter handle is given in the publication. Tweet them your story idea.
Not on Twitter?
Sometimes they aren't on Twitter and no email address is given. Some publications use a standard email format e.g. first name.last email@example.com - if you can find the email address for one, you could try the same format for the journalist you're after.
Alternatively - and I failed to mention this in the video - pick up the phone and call the publication asking for the editorial team and then asking who the correct person is to contact about xx subject.
I create bespoke press lists based on your specific target audience so if you want to save time, get one! If you want to learn how to do your own PR, check out the Campfire Coaching bite-size training modules that teach you how to find press contacts and more.
We all know that videos are super important as a marketing tool. I could bore you with many stats but to stay on topic just google 'Stats about video' and see what you find. I've known for a while that I needed to do more with my YouTube channel but video has always seemed complicated. It was Facebook changing its rules again that really got me to buck my act up.
You see Facebook wants to become the next YouTube. It wants you to share video content. So now if you share videos, you will get far greater reach than if you post a regular post. And we've all seen how our regular post reach has plummeted.
What stopped me making videos wasn't a lack of content. It was because all the videos I saw on Facebook were shaky, dark and echoey or super flash and fancy. I wanted to create videos quickly, easily, without a lot of faff or expense but that still reflected my brand.
Here's what I did:
The kit1. I bought a tripod
I can't remember the exact price but it was approximately £20. I bought one that could hold my ipad mini. Google and ebay are your friends.
2. I bought a microphone
Not your big fancy, furry types, just a small clip on mic. I went for a RodeSmartLav +. This was £45 which may seems a lot for a little clip on mic but it works.
3. I downloaded the free Rode app onto my ipad mini
You need this for the mic to work on the ipad. Just search Rode in the App store, download and you're good to go.
4. I found a white wall
In my spare bedroom I have a plain white wall. There is a large window opposite so it lets in plenty of natural light. I have no other lights or fancy reflectors.
Content1. I decided on a strategy
I've gone for two different video types. The Monday Minute which is a one minute long tutorial on a topic - from how to pitch press using Twitter to how to figure out your vision. The second type is my Midweek Motivation - these are slightly longer but still under 2 minutes and they provide some kind of motivational tips.
2. I (try to) look the part
My brand is all about campfires which thankfully means I can get away with not looking uber glamorous but it's still worth blow drying your hair and putting a bit of lippy on. Think about what your want your brand to say about you.
3. I choose my topics
I tend to film a batch of videos in one go. So I make a list of the topics I want to cover. Sometimes I have a practice run. Most times I just start talking. The more videos I do, the quicker I get at them. Filming in bulk saves me having to blow dry my hair and do the lippy thing too often.
4. I film
I stick my ipad mini into its little holder on the tripod, perch the tripod on the bed, wall behind me, clip my mic on and plug it into the ipad, and I hit record. I tend to leave a bit of time at the beginning and end so that it's easier to edit afterwards. Done.
EditingIt took me a while to get the hang of it, but now that I know what I'm doing, I can edit a movie in under 4 minutes. Here are the steps:
And that is it!It took me longer to type that than it does for me to edit a video. I'm not saying they're going to win any Oscars and I still want to learn how to do much more. BUT for now, it is a quick and easy way for me to start getting video content out there. And maybe this will have helped you too.
Please subscribe to my YouTube channel so that you can watch them.
You have a new product/service/offering/event. And you want to get some publicity for it. But how do you know if what you have is newsworthy enough for a publication to cover it?
In this short Monday Minute video, I explain what makes something newsworthy by using a simple acronym: TRIPP.
Key take aways:
Ask whether your 'news' meets these criteria:
T: is it timely or topical?
What is going on in the world at the moment? Is there a hot topic? Is there a major event coming up that everyone is talking about that makes your story more relevant? Is it seasonal? The more topical and timely your story is, the more likely it is to be used.
R: is it relevant?
It's obvious really but many people use a spray and pray approach to PR and send their story to everyone. Your news needs to be relevant to the readers of the publication you are sending it to. That means you need to think hard about who your target market is and what publications they read. You wouldn't send your fashion story to Farmer's Weekly, would you? (unless of course they were the latest range of tough wellies)
I: is it Interesting?
I bet you think your news is interesting because it's your business. But is it REALLY interesting to other people. Why should they care? If you can answer that and it genuinely would be interesting, you have a far better shot. Remember the old adage: 'Dog bites man' is not news. 'Man bites dog' is.
P: stands for Proximity
Where the story takes place will affect its success. If you live in York, your news will of more interest to the York publications than they would be to those in Birmingham. Be geographically relevant.
P: is it prominent
The more famous a person, the more likely they are to get press coverage. But it's not just fame that makes a story prominent. It's the size of the story, the numbers, the scale, the people impacted that will make it newsworthy.
So think about TRIPP next time you're planning a press story and you won't trip up.
If you'd like to learn how to get publicity, take a look at the affordable, bite-size training videos in Campfire Coaching.