When last did you look at your web copy? I mean really look at it.
Many of us write our web copy when we first set up our business, get it up there and then ignore it while we attract clients, do client work, update social media and write blog posts. Meanwhile, our web copy lies back and gathers dust. You can almost see the cobwebs starting to form in the corner of the home page.
The thing is, all businesses change. Constantly. Or they should be if they're growing and responding to client needs. Your web copy should too. Here's how to review it and decide whether it is ok:
So show your website a bit of love and give it the word equivalent of a fresh coat of paint. It won't require a complete web redesign - just a bit of freshening up to ensure you're pulling in the right clients.
You’re in the supermarket looking at mince pies. One pack says ‘award-winning’. The other pack doesn’t. Which would you choose?
Entering business, product and industry awards is a really good way of getting recognition for your business. They massively boost your credibility and they give you a great news hook to generate some PR.
But how do you find out what awards there are and how can you better your chances of winning?
Firstly, to find out what awards you could enter, just search online.
You can start with basic terms like ‘Business Awards’ or ‘Business Awards for small businesses/start ups’. If you are a women, there are plenty of ‘Women in Business’ awards. Of if you’re under a certain age, you can find awards like ’30 under 30′ or ‘Young entrepreneurs’.
Then you can search for industry/category specific awards e.g. tourism awards, craft awards, natural health awards. You could also search regionally e.g. Yorkshire business awards or Yorkshire Tourism awards. Alternatively, if you belong to an industry body, look at communications from them to see if they run or promote any relevant awards. Finally, look at your competitors (those that you admire). Have they won any awards? If so, what?
You will quickly generate quite a long list of possible awards you could enter. Some awards require an entry fee. That is acceptable. But if it looks like you need to pay to be given an award, I’d steer clear as any paid-for award is going to hold far less credibility. You will then need to whittle down which of these awards are most relevant to you and which ones you stand the best chance of winning.
When trying to decide which awards to enter, look at the following:
Once you have your shortlist, here are 10 tips to boost your chances of winning:
If you need help entering business awards or need someone to write them up for you, contact me. I have secured over 25 product or business awards for clients in the past and am an award-winner myself (two gold CIPR awards in case you're wondering).