In July this year I had the idea for a new business that would help solopreneurs and small businesses tell their stories. I went camping and as I sat around the campfire watching a gorgeous dusk in the Yorkshire Dales, I realised how magical campfires are. They provide warmth, comfort, a sense of excitement, adventure. But best of all, they're the perfect place to sit and have a friendly chat, to share stories, to find out about others.
I took that feeling and thought - how can I make this a business?
I realised how many small businesses really battle to tell their stories effectively. They don't use the powerful tool that is PR. They can't see what newsworthy stories they have in their business. They can't succinctly say what they do or what makes them different. And their web copy doesn't reflect who they are. I also realised how alone so many solopreneurs feel. They want someone to talk to when they need help. They don't want to pay big monthly retainers for services they don't need.
That's when I spotted it. The opportunity was staring me in the face.
Help these businesses - these unsung heroes who are brave enough to go it alone - tell their stories.
My talents lie in spotting a story, writing effectively and giving practical no-nonsense advice.
So here we are. I have struck the match and am officially setting Campfire Communications alight!
I will regularly be sharing my thoughts, insights and news right here on this blog. You can also find shorter, more immediate opportunities over on my Facebook page and on Twitter. So do follow both of those.
For now, have a browse around my website and let me know if I can help you.
My chair is pulled up at the campfire, I've got the kettle on and marshmallows ready for roasting.