Business awards are brilliant. They massively boost your credibility, raise staff morale and can increase your sales. But often people win an award and don't make the most of it. Their Britishness and not wanting to appear boastful kicks in. So instead of just calling your mum and putting the trophy on a bookshelf to gather dust, here are some ideas you can consider to make the most of your win:
Tell the press
Write a press release and tell your local press or industry trade publications. If the awards are actually run by a news outlet, they will no doubt do a round up of the winners. But don't just rely on their publicity to tell your story. Your award is the news angle to tell the bigger story about how your business got to where it is today. Interesting angles to consider are how far you have come, challenges overcome on the way, unusual offices or workplace practices, interesting staff stories - anything to paint a colourful story. Think bigger than the award, but use your award win as the hook to get you into the papers, on radio or TV.
Get it on your website
Be sure to get the award logo and put it on your home page and About us page. If this is the first award you've won, change your copy to say 'Award-winning xxx'. Has a nice ring to it, doesn't it?
Write a blog
You can either write a blog using the content of your award entry to tell your story, or you could focus on the category you've entered as a blog angle. For example, if you've won best Customer Service award or best use of Technology award, then write about why your customer service is great or how you use technology.
Put it in your newsletter
If you send out a newsletter to customers, let them know that you've won an award. It reassures customers that they are doing the right thing by working with you / using your services. And it may convince people who aren't yet your customers to give you a try.
Whichever social media you use, be sure to talk about your award. Share pictures of the award event on Instagram, Pinterest or Facebook. Tweet during the course of the awards ceremony. Remember to congratulate other winners and finalists. Put it on your LinkedIn profile.
Thank your staff
If you have a larger organisation, be sure to share the good news via your Intranet or staff email. Thank the immediate team involved in winning the award by giving them a bottle of wine or flowers or similar to thank them for their hard work.
Why not spread the excitement and share the love with your social media fans by creating a mini awards ceremony or a competition of some kind. Like ask them to name your trophy. Or ask them to share their own successes, whether that's being conker champion or winning a colouring contest as a kid. Make it fun and build rapport and give away a little prize of your own to participants.
Put it on your packaging or letterhead or in store
If you sell a physical product, put the award logo on the packaging. Or simply add it to your masthead/letterhead or email autosignatures. If you have a physical premises, put the trophy or framed certificate somewhere customers can see it. You've won it, so use it.
Remember winning, is just the first step! So don't waste this opportunity. If you need any help with any of the things mentioned above, contact me to find out how I could help.
You’re in the supermarket looking at mince pies. One pack says ‘award-winning’. The other pack doesn’t. Which would you choose?
Entering business, product and industry awards is a really good way of getting recognition for your business. They massively boost your credibility and they give you a great news hook to generate some PR.
But how do you find out what awards there are and how can you better your chances of winning?
Firstly, to find out what awards you could enter, just search online.
You can start with basic terms like ‘Business Awards’ or ‘Business Awards for small businesses/start ups’. If you are a women, there are plenty of ‘Women in Business’ awards. Of if you’re under a certain age, you can find awards like ’30 under 30′ or ‘Young entrepreneurs’.
Then you can search for industry/category specific awards e.g. tourism awards, craft awards, natural health awards. You could also search regionally e.g. Yorkshire business awards or Yorkshire Tourism awards. Alternatively, if you belong to an industry body, look at communications from them to see if they run or promote any relevant awards. Finally, look at your competitors (those that you admire). Have they won any awards? If so, what?
You will quickly generate quite a long list of possible awards you could enter. Some awards require an entry fee. That is acceptable. But if it looks like you need to pay to be given an award, I’d steer clear as any paid-for award is going to hold far less credibility. You will then need to whittle down which of these awards are most relevant to you and which ones you stand the best chance of winning.
When trying to decide which awards to enter, look at the following:
Once you have your shortlist, here are 10 tips to boost your chances of winning:
If you need help entering business awards or need someone to write them up for you, contact me. I have secured over 25 product or business awards for clients in the past and am an award-winner myself (two gold CIPR awards in case you're wondering).