I know it seems insane to be thinking about Christmas in June, but if you have a product that you think would make a great Christmas gift and want to get it into the press, you need to act fast (by 15 June for this opportunity).
I have teamed up with Kate Woodward - an expert in placing products in shopping and product news round up pages - to provide three businesses with the chance to get their products in front of key shopping editors for the winter and christmas period.
It is only available to three businesses - and I need all three spots to be taken to make it affordable to all. And I need all three spots taken by 15 June at the very latest.
So what is it?
YOUR CHANCE TO GET INTO CHRISTMAS GIFT GUIDES AND SHOPPING PAGES OF NATIONAL MAGAZINES AND NEWSPAPERS (POSSIBLY EVEN TV!)
Kate and I go way back (she was a freelancer for me in my previous PR business). She has spent years focusing specifically on getting products placed in magazines. You know the pages I mean – What’s hot, Top Five lists, Shopping, Product news…. well she has all of the editors of those pages on speed dial. Her contacts span a range of national and weekly magazines and newspapers plus contacts at This Morning and Lorraine. We're talking everything from women's weeklies to luxury titles.
During the last week of June, she will head to London to have meetings with these contacts. Why the last week of June? Because all of the Christmas preview events happen in July and this is the best chance of getting in before they're deluged. Why only three clients? Because any more than that and it becomes overwhelming for the press. Any less than that, it becomes less affordable per client as the costs of her time can't be shared three ways.
Who is this suitable for?
Who is it not suitable for?
What's the benefit of doing this?
What do you get?
£1,300 per client if all three spots are taken.
How does it work?
To make this cost effective we ideally need three clients to join in. Any more and we over face the press. Any less, and the costs go up. So if you want one of the three spots, please email me ASAP
I will take a brief from you to determine your ideal publications and to check that you are right for this.
I will craft a one-page backgrounder document on your products. This isn’t a press release. It’s a product overview with key information. Once approved by you, I will send this to Kate.
You will send your images via dropbox or WeTransfer to Kate, who will select them based on suitability and what she knows the press will like.
Kate will secure a series of face to face meetings with the editors of magazines in London, to take place during the last week of June. Timing is critical. Miss this slot, and you miss the Christmas gift guides.
Kate will take your product, backgrounder and images along to the meetings. She will show your product to the editors, explaining the different features they can be used in (it won’t just be Christmas focused – it could cover winter warmers or top five new products etc)
Expect up to 9 face to face meetings with key editors. She will then send out your product information to a further 10 relevant publications, depending on the number of relevant magazines. She will call them up to secure interest.
Kate will repeat this process again in September to hit the newspapers and weekly magazines, that have shorter deadlines than the monthly magazines.
If she sees any relevant reactive opportunities in the build up to Christmas, she’ll respond to those on your behalf too. She’ll also send out your info to a further 10 titles.
A summary report of the publications that have been targeted with expected or actual coverage received.
Do you guarantee press coverage?
No – because no-one can guarantee press coverage without paying for the space. That’s why people pay (a lot per magazine) to advertise. PR is seen as more credible because your products or company are selected on their merit. So we can’t guarantee coverage but we will do our utmost to get you included. Kate typically gets a third conversion of the number of titles she reaches out to.
How many press do you reach out to?
There will be approximately 9 face to face meetings in June, and roughly the same again in Sept. In addition, the product info will be sent out and followed up with approximately 20 other publications. So approximately 40 targeted titles.
Do I get a list of press contacts?
You will be send a summary of the publications that your product went to e.g. Shopping Editor at Good Housekeeping but you won’t receive their contact details as those are Kate’s hard-earned contacts.
What is the timing of it all?
So do you want one of the spots?
Email me ASAP to get one. First come, first served. Final decision date about whether we have three spots and therefore can do this at this price is 15 June.
This could be your chance to rapidly ramp up your visibility and boost your credibility and make those all important Christmas sales. No more playing small!
If you want to learn how to do your own PR for service-based businesses, check out my Publicity for Solopreneurs course.