I often hear small business owners say: 'I spend so much time marketing my business but it doesn't seem to do anything. I still don't have enough business.'
That could be because they're marketing in the wrong place, to the wrong people, or using the wrong messages and attention grabbing stories. Or they could be too tactical. They see an opportunity and think,' Heck I need to do something for that!' and they cobble something half-heartedly together at the last minute. Funnily enough, it doesn't work. I speak from experience here. I have often seen last minute opportunities (which I could have planned for) and pulled something together at the last minute and lo and behold, tumbleweeds.
For other small business owners, they know that they need to put out regular content but they are stumped as to what they should say. They are all out of creative ideas.
What they need is a strategic plan. And that's not as scary as it sounds. It simply means thinking more carefully about where you want your business to go, who you're trying to reach and how you can help them - and then making sure that whatever marketing you are doing, supports that.
Which is why I will be running an hour-long workshop on Wednesday 17 January at 10am to help you get strategic and focused in your marketing to help your business grow. It will cover:
You will also get (if you haven't already got it) my free content calendar that plots out all the major events, initiatives, awareness days, anniversaries and more throughout 2018. It comes in a pretty to look at version and an easy to print one. PLUS you get my free plan template, which we will use as the workbook for this workshop.
You will leave with a clear sense of where you should be heading. More than that, you will be able to confidently cut out a bunch of stuff you're currently doing if it isn't moving your business forward. Less work with better results. And did I mention that you'll be buzzing with ideas that you hadn't thought of before?
I'd love to have you join me. The cost is just $35 (£25 approximately) which is nothing for an hour of training, advice and super useful documents that go along with it.
I am often told by small businesses owners that they don't think they're big enough to get in the press. Or they're just starting up. Or they don't have clients yet. So why would a journalist want to talk to them?
Well in the last two months I've been featured in two national glossy magazines and been on BBC Radio twice. And all of that publicity happened without me having a business or single client (it was publicity about my walking group, not my normal Campfire business). But it didn't matter that my walking group was just an idea without a real plan or single client or any revenue. What I had was a story. I knew how to tell it. And I knew where to look for the press opportunities.
I want to show you how you can do this too. I have compressed what I know into a content-rich two hour online PR masterclass. This is not going to be a webinar where I spend most of it trying to sell you something, with a paltry 15 minutes of content thrown in.
This is going to be a SALES FREE online training masterclass.
It is going to cover:
It will be taking place on Thursday 30 March 2017 from 1pm - 3pm. If you can't make that time, don't worry, it will be recorded and emailed to you afterwards. But by being on the call, you will be able to ask any specific PR questions you have relevant to your business.
Because this is not a sales webinar and is a live training masterclass, there is a cost associated with it. But I've kept it super low. It is just £49. All you need to do is get one piece of press coverage and you will recover that amount about ten times over (probably more!).
I hope you can join me.
BOOK YOUR SPOT HERE.
Please do share the link with anyone else you think would benefit from learning how to get in the press.