We all know that videos are super important as a marketing tool. I could bore you with many stats but to stay on topic just google 'Stats about video' and see what you find. I've known for a while that I needed to do more with my YouTube channel but video has always seemed complicated. It was Facebook changing its rules again that really got me to buck my act up.
You see Facebook wants to become the next YouTube. It wants you to share video content. So now if you share videos, you will get far greater reach than if you post a regular post. And we've all seen how our regular post reach has plummeted.
What stopped me making videos wasn't a lack of content. It was because all the videos I saw on Facebook were shaky, dark and echoey or super flash and fancy. I wanted to create videos quickly, easily, without a lot of faff or expense but that still reflected my brand.
Here's what I did:
The kit1. I bought a tripod
I can't remember the exact price but it was approximately £20. I bought one that could hold my ipad mini. Google and ebay are your friends.
2. I bought a microphone
Not your big fancy, furry types, just a small clip on mic. I went for a RodeSmartLav +. This was £45 which may seems a lot for a little clip on mic but it works.
3. I downloaded the free Rode app onto my ipad mini
You need this for the mic to work on the ipad. Just search Rode in the App store, download and you're good to go.
4. I found a white wall
In my spare bedroom I have a plain white wall. There is a large window opposite so it lets in plenty of natural light. I have no other lights or fancy reflectors.
Content1. I decided on a strategy
I've gone for two different video types. The Monday Minute which is a one minute long tutorial on a topic - from how to pitch press using Twitter to how to figure out your vision. The second type is my Midweek Motivation - these are slightly longer but still under 2 minutes and they provide some kind of motivational tips.
2. I (try to) look the part
My brand is all about campfires which thankfully means I can get away with not looking uber glamorous but it's still worth blow drying your hair and putting a bit of lippy on. Think about what your want your brand to say about you.
3. I choose my topics
I tend to film a batch of videos in one go. So I make a list of the topics I want to cover. Sometimes I have a practice run. Most times I just start talking. The more videos I do, the quicker I get at them. Filming in bulk saves me having to blow dry my hair and do the lippy thing too often.
4. I film
I stick my ipad mini into its little holder on the tripod, perch the tripod on the bed, wall behind me, clip my mic on and plug it into the ipad, and I hit record. I tend to leave a bit of time at the beginning and end so that it's easier to edit afterwards. Done.
EditingIt took me a while to get the hang of it, but now that I know what I'm doing, I can edit a movie in under 4 minutes. Here are the steps:
And that is it!It took me longer to type that than it does for me to edit a video. I'm not saying they're going to win any Oscars and I still want to learn how to do much more. BUT for now, it is a quick and easy way for me to start getting video content out there. And maybe this will have helped you too.
Please subscribe to my YouTube channel so that you can watch them.