As it's Yorkshire Day today, it is only appropriate that I share a little client case study from the city of York.
Hedley House Hotel in York is run by a born and bred Yorkshireman Greg Harrand. He got in touch saying he needed some fresh web copy. I took a look at his site and gave him some Yorkshire honesty, which was: you need a new website.
Websites date so quickly that even though you think you only recently had it done, within a few years that slick site can look a bit dull.
I know Greg, so I popped around to the hotel and took a brief. I wanted to get to the heart of what made the hotel different to all the others in York, a city not shy of hotels.
What came out strongly was that this is a hotel run by locals, who serve local food and have local knowledge. You get a proper taste of down to earth Yorkshire hospitality. Modern touches with old-fashioned friendliness.
I suggested a new logo, new fonts, new colours, new tagline and a better laid out website, with copy written in a tone of voice that matches the feel of the hotel.
Whenever I do this for a client who has their own web designer, I make it very clear how I think it should be laid out and what type of imagery should be used so that it is easy and quick to implement.
I'm pleased to say that the new site is now live - just a couple of weeks after sending the copy over! And it looks fantastic. Take a look at it here - and if you fancy a mini break in York, I can highly recommend Hedley House Hotel.
This is what the client had to say:
'I've read your work and I love it..!! A few minor amendments here and there but it's ace.'
If you need some fresh web copy and some brand direction, take a look at my Campfire Kit service.