I often hear small business owners say: 'I spend so much time marketing my business but it doesn't seem to do anything. I still don't have enough business.'
That could be because they're marketing in the wrong place, to the wrong people, or using the wrong messages and attention grabbing stories. Or they could be too tactical. They see an opportunity and think,' Heck I need to do something for that!' and they cobble something half-heartedly together at the last minute. Funnily enough, it doesn't work. I speak from experience here. I have often seen last minute opportunities (which I could have planned for) and pulled something together at the last minute and lo and behold, tumbleweeds.
For other small business owners, they know that they need to put out regular content but they are stumped as to what they should say. They are all out of creative ideas.
What they need is a strategic plan. And that's not as scary as it sounds. It simply means thinking more carefully about where you want your business to go, who you're trying to reach and how you can help them - and then making sure that whatever marketing you are doing, supports that.
Which is why I will be running an hour-long workshop on Wednesday 17 January at 10am to help you get strategic and focused in your marketing to help your business grow. It will cover:
You will also get (if you haven't already got it) my free content calendar that plots out all the major events, initiatives, awareness days, anniversaries and more throughout 2018. It comes in a pretty to look at version and an easy to print one. PLUS you get my free plan template, which we will use as the workbook for this workshop.
You will leave with a clear sense of where you should be heading. More than that, you will be able to confidently cut out a bunch of stuff you're currently doing if it isn't moving your business forward. Less work with better results. And did I mention that you'll be buzzing with ideas that you hadn't thought of before?
I'd love to have you join me. The cost is just $35 (£25 approximately) which is nothing for an hour of training, advice and super useful documents that go along with it.