Small businesses and solopreneurs don't often think about crisis PR. It's either not on their radar or it's assumed that they aren't big enough to really experience it.
No matter what size business you are, you should always have a plan in place in the event that something goes wrong. (You should also have public liability insurance or other insurance depending on what your business does).
A PR crisis for a small business could be a negative online comment or review that has a knock on effect, or it could be that your product makes someone ill or your service results in a disaster for a client. Whatever it is, there are a few steps you can follow to ensure you make the best of a bad situation:
Step 1 - Be prepared
Step 2 - Immediate action
Step 3- Tell the truth
Step 4 - Explain how you'll correct it
Step 5 - Take emotion out of it
Step 6 - Be humble & use it as a learning opportunity
Hopefully you will never need to deploy these tips, but it is better to be prepared. Have you ever had to handle a crisis? Share it below. Got any examples of people who have handled a crisis well/badly? Share it so others can learn from it.
What to learn more about PR? Take a look at Publicity for Solopreneurs.