When last did you look at your web copy? I mean really look at it.
Many of us write our web copy when we first set up our business, get it up there and then ignore it while we attract clients, do client work, update social media and write blog posts. Meanwhile, our web copy lies back and gathers dust. You can almost see the cobwebs starting to form in the corner of the home page.
The thing is, all businesses change. Constantly. Or they should be if they're growing and responding to client needs. Your web copy should too. Here's how to review it and decide whether it is ok:
So show your website a bit of love and give it the word equivalent of a fresh coat of paint. It won't require a complete web redesign - just a bit of freshening up to ensure you're pulling in the right clients.