Is there anything lovelier than a hand written note? Whether it's a love letter or a note of friendship or even a personal journal, there is something utterly beguiling about the written word. Even more so when that note is secreted away, waiting to be found.
Which is exactly what you get with a brand new product called My Billet Doux. Literally translated as 'sweet note', My Billet Doux is a beautiful handmade silk cushion that has a discreet pocket on the back for a hidden notebook and pen. The cushions are decorated with a vintage ribbon, each with a story of its own and some dating back to the 1800s.
Natalia Willmott, the creator of the cushions, asked for my help in crafting the words for her new website. She explains: 'I needed help getting word clarity for my website and to explain a new concept. My product is unique but can be difficult to describe. I wanted to really capture the romance and history behind the idea.'
As a Publicity for Solopreneurs student, I already knew Natalia but this is a brand new business venture for her and she wanted to nail the words to explain the concept. I spent a bit of time with her, looking at the cushions, and seeing the details and finishing touches that make the products so unique. I learnt about her back story and her motivation behind the cushion idea. Then I set to work.
It was a lovely, but tough, challenge. It's a tricky concept to explain and as the cushions can be used for so many reasons - from romantic wedding gifts, a gift between friends, or a keepsake item to be handed down - it took a careful use of words to get the tone just right. There were also many elements that needed explaining, like the concept of love letters, the quality of the silk cushions, the vintage stories of the ribbons and the ways in which the cushions could be used. Not forgetting that we needed the words to be SEO friendly and had to sound beautiful too!
The scope of the copywriting work included her about page - including the idea behind the products and her back story - and product category descriptions. But I also helped Natalia flesh out some new ways the cushions could be used to broaden their appeal even further and I came up with ideas on how to turn her blog into a series of love letters.
This is what Natalia had to say: 'Melissa got the message I wanted to convey and tone of the website spot on. She has the ability to 'tidy' your words and sentences into proper language that is clear and engaging. She works really well under time pressure and delivers everything (and more) she offers. Thanks for helping me out!'
You're welcome Natalia - it was a fabulous project to work on. And best of luck with your new venture.
If you know anyone who would love a gorgeous gift like this, please do check out her website (and while you're there, read the copy!)
If you would like help with your website copy, take a look at my Copy packages and then get in touch.