You've got a fantastic story to tell and you want to get it out to the press, but you don't know how to contact them. And perhaps you don't have the budget to pay for a press list or perhaps this is a one off and you're just after the name of one press contact. This short video will explain how you can find press contacts. Put your sleuthing cap on!
Choose the publication based on your audience
Know who your target audience is so that you start with the right publication. What do they read?
Choose the relevant section within the publication
Once you've identified the publication, look at the relevant section in the publication. If you've got a travel story, look at the travel section of the publication.
Look at the writers
Look for the bylines or names of the journalists writing the articles in that section. Sometimes they will have their email addresses listed, most often not.
Twitter is your friend
Use the journalist name and search for them on Twitter. Often their Twitter handle is given in the publication. Tweet them your story idea.
Not on Twitter?
Sometimes they aren't on Twitter and no email address is given. Some publications use a standard email format e.g. first name.last firstname.lastname@example.org - if you can find the email address for one, you could try the same format for the journalist you're after.
Alternatively - and I failed to mention this in the video - pick up the phone and call the publication asking for the editorial team and then asking who the correct person is to contact about xx subject.
I create bespoke press lists based on your specific target audience so if you want to save time, get one! If you want to learn how to do your own PR, check out Publicity for Solopreneurs.