I bet when you sit down at your desk in the morning, you check your Facebook, Twitter, Instagram or LinkedIn feeds before you do anything else. You probably check social media before you even look at email.
And that's fine. But instead of laughing at cat videos or clicking on a 'You won't believe what happened next' headline to a spammy site, do these two things while you're scrolling. It may just get you publicity, grow your business and all for very little effort.
1. Check out the news
2. Scan Twitter
Of course, you may not get any response, but then again, you may. And it will have taken you the same amount of time as it would to post a comment on your twice-removed cousin's kitten video. Even if you don't get a response, you are letting people know that you are an expert and have something to say. You may not get a response this time, but you may start to get remembered so that when they do need a response, they turn to you.
I've appeared in national newspapers numerous times simply by following these two steps. It takes a tiny amount of effort and it just means switching on your brain to a few different things while you're already scrolling through your social media feeds. (If you need your morning coffee to get your brain switched on, feel free to have one!)
Lots of people don't bother with PR because they think it is too difficult. But these are two super easy things you can do that will start to get you thinking about all the opportunities that are out there. And trust me, once you get your first piece of press coverage, you'll want to get a whole bunch more.
If you would like to find out more about how to get publicity for your business, take a look at Publicity for Solopreneurs.
As always, share any successes you have with me either in the comments or over on my Facebook page.