Whether you're a coach, a consultant or the provider of any kind of service, you will know that to grow your business, you need to move from the model of selling your time for money. You need to package up your knowledge and sell it as a course, a workshop or a webinar. After all, you only have a finite number of hours in a day. So to grow you need to reach multiple people at once.
There are plenty of courses and experts out there to tell you how to do this. But what many don't tell you is that it can be a very scary leap into the unknown. A leap that often puts people off.
I should know. I have done this. The first time I set up a webinar (which was free) I felt physically sick at the thought that no-one would sign up and that I'd have to pretend that I was talking to a group of people, when actually it was just me. Luckily people did turn up. That gave me a tiny boost of confidence to do another one. I still felt sick doing the second one. But I did it all the same.
I then decided to run a face to face course with a co-presenter. In my head I imagined our venue looking like the picture above: empty. But we got people to come along. And it was brilliant. I finally took the plunge and ran a group workshop with just me running the entire day. Here are just some of the fears I had:
1. No-one would book. OR only one person would book and it would be seriously awkward.
2. People would book but would think I was crap.
3. People would think they didn't get their money's worth.
4. People would be seriously difficult asking me things I didn't know the answers too.
5. Logistical things would go wrong. And I'd lose my voice!
6. I would make a loss on the day.
I know I am not alone in having these fears. I might just be a bit more honest about talking about them though. So here are my tips on how to face the fear and do it anyway when it comes to running group events
If you've ever faced the fear and done it anyway or perhaps you're still facing the fear and need a nudge, leave me a comment below. I'd love to hear about your experiences.