With almost all schools now broken up for the summer holidays, parents who run their own businesses are - right about now - wondering how they ever thought working at home over the holidays was possible. The incessant rain isn't helping either with refrains of 'I'm bored' reverberating up and down the country.
I know. Because my own children have been off school since 2 July and we still have 6 weeks to go.... I've had many years of managing this juggle and have come to the conclusion that there is an actual small business condition called:
The Summer Holiday Effect.
The Summer Holiday Effect has many symptoms: increased stress, a sense of not being fully engaged with either kids or business, greater wine consumption, or simply stick-your-head-in-the-sand-itis. Typically it results in a reduced income over the summer months as parents scale back their work hours. But it’s more than that. The knock on effect caused by a lack of strategic business planning for several weeks or months means many business parents have to start from scratch in September, wasting valuable time and missing opportunities. The constant stop-start caused by school holidays can prevent many micro businesses from ever becoming more than just a hobby.
So how do you manage to run a business over the summer holidays? Here are my top tips:
And if you get to September and need a thorough kick up the backside to find your mojo again, book an appointment with me now for the first few weeks of September to create your marketing plan for the next six months.
Till then, take comfort that you are not alone doing the juggle.