Some people start up a business and they know exactly what they are offering, to whom and what problem they are solving. They've spotted a gap in the market, a real need. They typically do well and grow fast. But these people are the exception rather than the rule.
Most people start up their own business because they want to work for themselves, leave the 9 to 5 behind and follow their passion. They look at their skills and try to shoehorn them onto a market. They change their offering as they try to figure out what people will buy or not buy and then spend a good chunk of their time and money trying to find those ideal customers.
When things don't go according to plan, they think there is something wrong with their marketing tactics - like perhaps they should spend more on Facebook advertising, or they should create a more aggressive sales funnel, or they need to be on Instagram and Pinterest and Twitter and do direct marketing and a billion other possible things.
But it still doesn't work. And the reason? They do not have clarity. They aren't 100% sure how they are specifically helping their ideal clients. Their messages are confusing. They can be doing great 'marketing', but when people get to their website, they have no idea what they should do next, so they leave.
Confusion is the villain standing between you and your clients.
How do I know this?
Because I have just described myself. It is quite something to admit that you have battled to find clarity when you're in the business of helping other people find clarity. But the thing is, it is exceptionally difficult to figure this out on your own. And even with help, you may still have to tweak and refine things as you find your sweet spot.
I recently went through a process to really, really clarify what I do (the same process I now do with clients). I rebuilt my website three times in two months. I chucked out most of my previous copy. I created entirely new services. I know that I will still need to clarify further as I get feedback from people. That's normal.
But I know now that I am 100% in the market of helping people clarify their message. I am a Message Clarifier. I create clear messages so that businesses can market themselves better and grow faster.
Many people are confused by what that is. They think: I need fresh web copy. OR I need a better social media strategy. OR I need a new brand identity. Those are the end results of the clarity process. If you jump straight to those bits without doing the message clarity up front, your chances of failure are a whole lot higher.
So what does a lack of clarity potentially cost you?
If any of these sound familiar, please take a look at my CampfireClarity™ package. In 48 hours you can go from confused to clear. You can reignite your passion, rebuild your confidence, feel better physically and mentally, grow and earn what you're worth. What would that be worth to you?