Once you have a clear brand story that takes your customers on a journey, you need to translate that into web copy and words for your marketing collateral.
The CampfireClarity package includes your Home page copy. If you require copy for the rest of your website, I will ensure your brand story is told consistently throughout.
I can also suggest imagery and layout for you to pass onto your designer.
Your brand story can be used across all your marketing. I ensure it comes over in the language you use in any of your marketing materials:
"Words are free. It's how you use them that may cost you."
What clients have said
I contacted Melissa about creating the copy for my website, little did I know that my experience with her would not only completely change my mindset about what my website “should” be like but she was able to also clearly articulate my unique service offering. With one conversation, she created copy and set the tone for my brand in a way that represented me a way that I never could have gotten to by myself. When she delivered her first draft, I literally sat in my car with tears of joy – she was able to articulate my value in a way that I’ve never been able to do in as succinct a manner. Looking forward to doing more business with her in the future.” Carolyn Delaney
I was so excited to get your email on Friday and the excitement is lasting. You have totally captured my message and brand so beautifully and this is the one thing that has been holding me back for way too long. I am looking forward to building the website and getting out there promoting my new brand and concise message to the world. You have been so professional and speedy, which is also a great inspiration, but I can think of so many people who would benefit from your work. THANK YOU!" Sune Markowitz-Shulman, The Kitchen Table Coach
Read a case study of how I helped Sune HERE
Speaking personally, I'm delighted you've taken us well beyond our comfort zone (which was precisely the intention), in a very positive way. It's not where I would have landed, but at the same time it feels quite right.'
‘As an introverted solopreneur I was struggling to explain the value of my product. Melissa very quickly got to the heart of what I needed and came up with some clear and engaging copy. I was impressed with the affordable and professional service, and would definitely recommend Melissa if you need help telling your business story.’
O M G!!! I've just had an initial read through and it is looking and sounding AMAZING! You are so talented - taken my garbled messages and woven your magic to make them sound wonderful. I almost cried when I was reading through it - it is really reflecting what my business and I are about. Thank you.
'Just reading through everything – it’s fabulous in fact it brought a little tear to my eye!'
‘Absolutely love what you've done with the home page bit!!! Thanks so much!’
'Melissa got the message I wanted to convey and tone of the website spot on. She has the ability to 'tidy' your words and sentences into proper language that is clear and engaging. She works really well under time pressure and delivers everything (and more) she offers. Thanks for helping me out!' Natalia Willmott, My Billet Doux
Read a case study on how I helped Natalia out HERE.
Need copy? Then you NEED Melissa!!! Melissa effortlessly enabled me to articulate what I wanted to say into text for part of my website and a press release. She is mega talented & made it so easy - very quickly she was able to put it all together for me so that I could get moving with my business. She's fun and easy to work with and totally "got" the essence of my concept. She's awesome. Go call her!!'